Why Instagram Can Help Your Sorority Recruitment

It's amazing what social media has evolved to these last couple of years.  Sure, there's pros and cons to social media and it can do a lot of damage, but it can also be a great asset to a sorority!  One thing a lot of people haven't considered is that it can help with your sorority's "brand" and it gives a potential new member a glimpse into what it would be like to potentially be in that sorority.  Instead of using social media for internal use, use it for external use as well!

Instagram especially has almost become a portfolio for people, companies, and organizations.  Remember... you also cannot post to post, it must have great authentic, genuine content.  Just remember, before you join a sorority, a potential new member has no idea what it is like to be in a sorority- this is your chance to show a glimpse of it! Here's a list of things you should be posting on your sorority Instagram and why it can help you with recruitment!

1. Events - showcase what kind of events you have and all the fun everyone has hanging out with their sisters.

2. Education - education is an important factor and it's important that your sorority values study time and getting A+ together.  Also, showcase academic achievements and highlight members for their great work!

3. Sisterhood - photos of hanging out at sorority events is great, but it's also important to showcase friendships outside of sorority activities and events.  Again, potential new members have no idea what it's going to be like when they join, so it's important that sisterhood happens on campus & off!

4. Diversity - it's important to make everyone & anyone feel welcomed in your sorority.  Make sure to showcase your diversity in culture & race to feel all potential new member feel like they belong.

5. Post Grad Life - showcasing & highlighting what sisterhood is like or what alum members are up to post graduation is also something that's really appealing for potential new members so they see the benefit in becoming a member after graduation!

Remember, put yourself in their shoes and think what you would have liked to see when joining a sorority.  It's okay to brag about your sorority Instagram account, ladies!

10 Essentials: Recruitment Videos

The trend of recruitment videos is on the rise.  Chapters nationwide are taking part, and creating videos to share in the excitement of recruitment season!  They can be a great tool for recruitment as well.  We posted some favorites a while back, to check out for inspiration!  Our first video has some great ideas too.  But what exactly makes for a great recruitment video?  What tips can your chapter use to set your video apart from the rest?  We've compiled 10 essentials to help make your video the best it can be!

1. Music

Music sets the tone and mood for the video.  Go with something energetic to amp it up (check out our Summer Playlist & EDM Workout Playlist for ideas), and infuse it with more mellow tracks to add emphasis to sentimental parts.  Your videographer can often mix songs together to do this, to transition from mood to mood.  Adding a small break in the video (such as fading the screen to white and then coming back on again) can help to make the shift in moods easier between segments.  Or, pick one song the whole way through and stick with it.  There are plenty of great songs out there, so you can pick one that's uniquely yours!  Pay attention to the lyrics in the songs to make sure they fit the tone you're trying to get across.  At the end of the video, you can add credits to the songs you chose.

2. Lighting

Lighting is everything!  If you're going for outdoor shots, lighting is best either in the morning or mid to late afternoon.  Direct sunlight during lunchtime hours (from 11:30am until about 1:30pm) can be harsh, and can create unwanted shadows.  Plus, you don't want to be squinting from the sun!  Shoot outdoors during prime lighting hours, and you will capture the natural "glow" that makes everything look magical.

3. Showcase Your Sisterhood

Who are you?  What is your chapter all about?  Be sure to include this in the video, and capture the essence of who you are as a sisterhood.  Being in a sorority isn't all about perfectly staged glamour shots either, so be sure to include shots of simply being yourselves-- who you are on a daily basis.  This adds personality and authenticity to the video.

4. Add Interviews

Adding a message from the president or recruitment chair, even a few sentences, makes for a personal touch.  This can be accomplished as either a voiceover (paired with different footage while she's talking) or as a direct interview where she's seen talking to the camera.  She can also look slightly away from the camera, to give the look like she's talking to someone else.  Not all of the interview needs to be shown; your videographer can edit the interview to include the best highlights.  Other chapter members can also be interviewed, and pairing sisters off (such as a big/little duo) to show their personalities is great too!  The background music can fade down during these parts, so it's not completely off while you listen to people speaking.

5. Tidy Up

If you're shooting inside your chapter house, make sure things are looking as clean as possible.  Be mindful of any eyesores (such as garbage cans, trash, or messy piles) laying around, so you can move them out of the shots.  Think of the little details too, such as clean nails.  Not everyone needs to run out and get a manicure, but make sure that your nails are dirt-free!

6. Get Creative

Videos are a great time to show your creativity.  Think of shots that are outside the box... not everything needs to show smiling faces.  Think close up "moving picture" shots; such as things hanging on the walls, t-shirts you have created, accessories, arms linked together from behind, you get the idea.  You can also infuse black & white footage, or "Instagram" like filters or colors in certain scenes.  Put together some sort of storyline, so the video has a clear concept from beginning to end.

7. Have Fun & Be Yourself

Capture the moments, get candid.  Be silly.  Adding some "behind the scenes" footage or "bloopers" can add an element of fun to the video!  It shows who you are, and that you don't take yourselves too seriously.  

8. Smile

Laugh, smile, feel the happiness that is your sisterhood.  There's nothing like true happiness... and when it's captured on film, it's pure magic.

9. Get Styled

Plan out any looks or outfits prior to shooting the video, so you're not racing to put outfits together last minute.  Go for a color scheme, or similar accessories.  Not everyone needs to look like an identical cookie cutter either... your sisters can showcase their own personal style, while still looking visually cohesive with the group in the video.  Take a bohemian theme for example; flowy tops, jeans, shorts, maxi dresses, kimonos, floppy hats, turquoise jewelry, flower crowns... it all works!

10. Time It Right

Videos should be just long enough, but not too long.  Keep it under 3-4 minutes, so you keep your audience's attention.  Even better, keep it under 2 minutes, and you'll leave your viewers wanting more!  Edit the scenes, so you're left with only the footage that truly is the best.

Do you have any tips for a great recruitment video?  Share with us below, and also be sure to share your videos with us as well!  We would love to see!

Recruitment Conversation All-Star Tips

{photo credit: ASU Delta Gamma}

It's the most wonderful time of the year!  Nope, not the holidays... recruitment!  That's right, Bid Day and meeting the new additions to your chapter are right around the corner.  But before that can happen, recruitment needs to happen first.  It's time to get dressed up, sing songs, possibly lose your voice, and spend a few long days & nights with your sisters!  In all seriousness, recruitment really is our favorite time of the school year.  And, we can't forget what's most important here... the potential new members (aka PNMs).  Yes, it can sometimes feel like friendship speed-dating.  But, you're on a mission to make a connection; you're on a mission to find your new sisters.  Keep our key tips in mind, and you'll feel like a recruitment conversation all-star in no time!

#1: Make a Connection
When talking to the PNMs, your goal is to get to know them.  Make a connection!  Find out who she is, beyond just her major and what hometown she's from.  What are her interests?  What's her group of friends like from high school or back home?  What activities or hobbies does she enjoy?  Share a laugh together, break the ice.  Let her feel invited to share more about herself with you.  Tell a personal story, and encourage her to do the same.  Get to know who she is beyond the surface.  Your warm & friendly attitude will help for both of you to feel more comfortable and natural, in a setting that can sometimes feel otherwise.

#2: Ask Thoughtful Questions
Ask open-ended questions.  The PNM's replies should require more than simply a "yes" or "no" answer.  Take that question, and roll with it!  Lead it into a conversation.  Talk to her like a friend, where you each share your thoughts.  Nobody likes to have questions fired at them (which feels more like an interview) so talk about each topic a little before moving on to the next.  If you can tell she's not enthusiastic about the topic at hand, be prepared to lead into something else.  Find common ground.  Don't focus on "selling" your sorority too much; focus more on getting to know her.

#3: Topics, Topics, Topics
Okay, you're meeting a girl you have never met before, and you have to talk to her for anywhere from 5-20 minutes straight.  Piece of cake!  Have an idea of what you want to talk about, and where to take the conversation if it needs some help.  You want to have the best conversation possible with each PNM, to get to know her without the little factors (like feeling nervous) getting in the way.  Since you've been through recruitment before, you be the pro & guide her.  Here are a few favorite topics:

• Ask her where she's from.  Lead it into a conversation about where she's traveled to, or any other places she has lived over the years.
• Ask her how recruitment is going, how she's liking it so far.  What made her want to join a sorority?  You can share how you felt going through recruitment (keep it positive & neutral), and why you wanted to join a sorority.
• What made her want to come to your university?
• Is she living in a dorm?  An apartment?  Does she have a roommate?  Ask her how she likes it.  If you lived in a similar dorm or apartment, you can share about it too.  If the topic goes well, you can ask her how she decorated it!
• What are her friends like back home, or from before coming to college?  This can lead into talking about how your organization can provide great friendships.  Make it personal-- mention the friendships you have made, and what they mean to you.  And in general, friends are a safer topic than family.  
• Did she play any sports or do any activities in high school?  Talk about it.  For example, if she played volleyball & your chapter has an intramural team, she would probably love to know!
• A sincere compliment on something she's wearing is great when you truly mean it.  Be mindful to not talk about shopping/clothes for too long, and lead into another topic that will help you get to know each other in a more meaningful way.  
• A good icebreaker: favorite places to eat around campus.  
• The "what's your major?" question is bound to happen, but try to not rely on it too much (especially after the first day of recruitment, she's been asked many times by then).  Your topics should be a well-rounded balance of school, fun, and friends.  After all, your organization is well-rounded too!
• Partying, guys, bad words, etc... avoid them, as you probably already know!  Gracefully change the topic if it gets brought up.  There is so much more to friendship & sisterhood other than these topics, and that's what you're trying to get to know about her in a short amount of time.
• Is the PNM funny & quirky, and you're funny & quirky?  By all means, be yourself!  Keep the conversation appropriate, and you're golden.

#4: Find A Happy Medium
Recruitment conversation is all about balancing happy mediums.  Talk about her, talk about you/your organization, laugh together, get sentimental together.  In other words, don't make it all about you or take yourself too seriously.  Stay away from the negative, focus on the positive.  Yes, complaining that your feet hurt counts as negative; be present in the moment of your conversation, instead of worrying about your feet.  Have fun and be natural, and follow your chapter's guidelines as well.  Find a balance, like the conversational flow between two friends, which brings us to our next tip...

#5: Be Friends
Once you break the ice, treat the conversation as you would with an old friend.  Give the PNM your genuine undivided attention.  Let the topics flow easily.  Be authentic.  Connect with good eye contact.  This will help both of you to be your true selves, and will also help both of you decide if your chapter is her home sweet home.

#6: Be Kind
No matter what, there's one rule of thumb-- be kind.  Be polite, be respectful, be gracious.  Treat each PNM you meet with genuine kindness, and you're already an all-star.  Great conversations make you & your house stand out, and leave a positive lasting impression for everyone!

Sure, recruitment can be stressful at times.  But more than anything, remember how much fun it is too!  It's an honor to recruit the new members that will carry on your chapter's legacy long after your graduation.  Enjoy the little moments, and each conversation.  You'll be celebrating with your new members at Bid Day before you know it!

(p.s. don't forget to check out our Master List of Bid Day Themes!)